Job Overview:
Join us as a PR and Brand Content Specialist to spearhead our brand messaging and public relations strategy. This role is perfect for a strategic thinker skilled in media analysis, narrative crafting, and content production. If you thrive in a fast-paced environment and are passionate about fintech, we invite you to apply.
Key Responsibilities:
- Develop comprehensive content strategies that reflect our company’s objectives.
- Produce a variety of content forms such as blog posts, articles, white papers, case studies, email campaigns, sales collateral, and more.
- Collaborate with teams across the company to extract insights and enhance the quality and impact of content.
- Maintain and refine our brand voice, ensuring consistency across all platforms, particularly for the Indonesian market.
- Develop storytelling and work with the Creative Team to develop engaging visual content.
- Create scripts for multimedia and video content and work with the Digital Team to oversee the launch of brand campaigns across all digital channels.
- Manage media relations and secure content placements.
- Develop and maintain relationships with media, KOLs, and influencers to boost brand visibility.
- Conduct regular competitive media analysis to benchmark our brand presence and adapt strategies accordingly.
- Prepare and present detailed media performance reports.
- Lead the creation and distribution of monthly newsletters and bi-annual market reports, ensuring content is informative, timely, and aligned with our strategic goals.
- Mentor and develop junior content creators and proofreaders, ensuring all content is socially optimized and aligns with our brand strategy.
- Manage multiple content projects efficiently, adhering to deadlines and maintaining a content calendar.
Qualifications:
- Bachelor?s degree in Journalism, Communications, English, or related field.
- At least 3 years of experience in content creation, preferably in the fintech or tech industry.
- Strong understanding of PR strategies and media relations.
- Strong storytelling skills with excellent writing, editing, and proofreading skills.
- Fluent in both Indonesian and English.
Personal Attributes:
? Excellent communication and interpersonal skills.
? Detail-oriented with strong analytical and problem-solving skills.
? Proactive and self-motivated, with a strong work ethic.
? Ability to work both independently and as part of a diverse team is essential.
? Ability to handle multiple projects simultaneously without compromising the quality of work.
? Aligning with the company?s culture, supporting our mission and core values, and contributing positively to the team environment.